Answers

What if your UX project has no metrics?

Write it qualitatively. Most UX work never gets measured, and reviewers know that. Describe what was broken, what you decided and what changed in observable terms (a support queue that shrank, a step users stopped stalling on), and never invent a percentage.

Missing metrics are the norm, not a failure

Analytics is often not instrumented, the release is bundled with other changes, or the designer has left before results land. A portfolio full of clean percentages is more likely to be a portfolio of invented ones.

Hiring managers assess how you framed the problem and what you decided. Those are visible without a dashboard.

What to use instead of a number

Observed behaviour from testing: how many of eight participants completed a task before and after, or the step where people stalled.

Qualitative change reported by the team: fewer support tickets on a topic, a workaround that stopped being needed, a handover that no longer required a call.

Scope and constraint: what shipped, in what timeframe, with what team size. These are facts you own and they establish the scale of the work.

The client's own words. A quote describing what changed is evidence, and it belongs to them rather than to your estimate.

Why inventing a figure is the worst option

A fabricated metric is unverifiable by you and checkable by them. It comes up in the interview, where a number you cannot source damages every other claim in the portfolio.

Wonfolio enforces this at the level of the generator: it uses only the metrics you supply, and with none supplied it writes concrete qualitative outcomes instead of reaching for a plausible figure.

Wonfolio writes it from the work you already did.

A publishable case study, a portfolio short version and three LinkedIn posts, in about ten minutes. It never invents a metric or a quote.

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Last updated 2026-08-07.